Pitch Reflection

FAKE MEAT IN HONG KONG

What main appeals did you use in your pitch?

The type of appeal that our group used was the appeal to physiological needs and the need to save the planet.

Why did you decide they would be the most effective?

This appeal to the physiological needs and health was best suited for the product we were advertising, which was fake meat made from high protein plant sources, since it would be related to health and sustainability.

We used rhetorical questions to attract our audience to the ‘fake meat.’ Additionally, we explored the idea of exploiting fear in the audience as to the harmful effects of eating regular meat and how that thought persuades people to purchase our product. This technique pathos is effective because the manipulation of fear allures to the emotion of the audience. 

Furthermore, we thought it best to use celebrities, with the use of match-up hypothesis, where the celebrity could be endorsers for the product and help promote this. This was one angle from which we approached the task, since the context influenced this decision.

How did an awareness of audience and context influence your overall approach to this activity?

As mentioned above, the context influenced the use of celebrities. This approach was done due to the fact that the people of Hong Kong appreciate a ‘western’ influence and trust their opinion.

What were some specific persuasive techniques you used (include examples)?

“Why risk your health

with the damaging affects of red meat

when you can preserve it?”

-Rhetorical question with the aspect of fear.

Explain the use of some of the images you included. Why did you feel they would be effective?

-Gwyneth Paltrow endorsing vegan meat

-An example of where to place the advertisement

The effect of these images is that it gives the products’ company an idea into what our campaign will actually look like and serve as a guide when we actually advertise it.

Comment on the effectiveness of your presentation. How will this activity inform how you prepare for your FOA?

I am confident that the pitch went well because my group had an abundance of information that helped in making the presentation progress smoothly. We were also positive that that the type of appeal we used was successful in attracting our target audience. This, in turn, will help in the FOA criteria A and B, where the knowledge and understanding of the text is very important.

Improvements:

We thought that we could be more well-rehearsed and give more time for each member in the group to talk.